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Choosing The Right Wrapping Paper, Ribbon, Tags & More.

Different types of materials can completely alter the look of your wrapped gift. In addition to how the materials look together, you want to make sure that your materials work well together from a functional standpoint. You don’t necessarily need a lot of supplies in order to wrap gifts beautifully. With a small number of versatile materials, you can create many different wrapping styles.

Begin With Your Wrapping Paper.

Because it is generally the most visible component, you might want to begin with your wrapping paper. Not only do you want to consider how it looks, but how thick it is. Very thin wrapping paper can rip when folded. On the other hand, very thick paper may be difficult to fold into place. For everyday wrapping, choose paper that is flexible enough to fold cleanly while still holding its shape.

While choosing a wrapping paper pattern, consider the type of occasion and what other wrapping materials you will be using. Intricate patterns may look best with minimalistic embellishments, whereas a solid wrapping paper allows you more flexibility to use a variety of decorative accents.

Select Your Color Palette.

Having a cohesive color scheme can take even the simplest wrapping from basic to beautiful. You can start with just two or three colors that work together. One could be the primary color of the paper while others are incorporated into your ribbon, gift tag, or other embellishments.

In general, lighter or neutral colors such as white, off-white, beige, gray, or kraft are great as a base color for accent colors. However, you don’t necessarily have to go for a perfect color match. Tones that are slightly off can look more organic.

Select Your Ribbon.

Your ribbon can add a pop of color to your wrapping. There are many different types of ribbon materials to choose from, and depending on the material, it can give a different feel to your wrapping. Satin ribbon can lend a more sophisticated look, whereas cotton or linen ribbon can provide a more natural appearance. Twine ribbon may be a great choice for earthy or minimalist themes.

Think about the width of the ribbon you will be using as well. A very wide ribbon can look too bulky on a small gift, while a very thin ribbon may not look proportionate on a larger gift. Select a ribbon that works well with the overall size of your package.

Incorporate Texture.

Using textures in your wrapping can be a great way to make your wrapping more interesting. Rather than incorporating a multitude of decorative elements, you can create a sophisticated-looking package by using just a few different textures. You can pair smooth wrapping paper with textured ribbon, twine, fabric, botanical elements, or a handmade tag. This works particularly well when you keep your color palette simple.

Add Gift Tags.

Although the main purpose of a gift tag is to label the gift, you can also use it to enhance your design. Use a tag that works well with the rest of your package. For example, you might use a plain paper tag with a patterned paper, or you can use a decorative tag with simple wrapping paper. Consider the dimensions of your tag as well. Your tag should be readable but not the focal point.

Be Intentional With Your Decorations

Flowers, leaves, stickers, stamps, dried herbs, trinkets, etc., all add character to a gift.

But decorations should have a purpose.

Focus on one key element, and let your design grow from there. It’s better to use one nice element than to pile on as many things as you own. Sometimes a single sprig of greenery wrapped under the ribbon will speak louder than three or four separate decorations.

Pick Materials That Suit the Occasion

The occasion can influence what kind of materials you should use.

Colorful paper and fun accents could be just right for a birthday gift, while a wedding or formal event might be better suited to neutral tones, fancy ribbon, and understated decorations.

Holiday wrapping can take advantage of seasonal colors and themes, but a neutral kraft paper package can look great for an every-day gift.

Think about the recipient as well as the occasion.

Assemble a Wrapping Kit

You don’t need to buy dozens of different papers and ribbons.

Start with a few good quality staples:

  • One or two neutral wrapping papers
  • A few rolls of ribbon in colors that complement the paper
  • Gift tags
  • Double-sided tape
  • Scissors
  • A couple of accents

With those basics, you can create many different looks simply by rearranging the way you use the materials.

Store Your Materials Neatly

It’s much easier to create a beautiful gift when your materials are organized.

Store your wrapping paper flat or rolled up so it doesn’t get wrinkled. Keep your ribbons stored so they don’t get squished. Gather all your smaller decorations in a container where you can easily find them.

Having a simple system to store your supplies will also help you decide what you still need to buy before making more purchases.

Try Out Your Combinations First

Before securing anything down, try placing your materials on the package to make sure everything works together.

See how your ribbon looks with your paper. Check if your tag looks better somewhere else. Consider if your accent is too big or if the colors work well together.

You’ll spend only a few seconds doing this, and it will allow you to make adjustments before you commit to your final design.

Focus on Quality, Not Quantity

Great wrapping doesn’t require having the most unique or costly materials.

A carefully selected combination of paper, ribbon, and a well-chosen detail will almost always look better than a gift buried under layers of decorations.

Look for materials that are user-friendly, appropriate for the occasion, and will work with your overall design.

Wrap Up

Wrapping paper choice is just one step in the process. Begin with the paper, develop a basic color scheme, and add ribbon, tags, and any accents that go with it.

Pay attention to size, texture, and how everything will come together. Most of all, leave yourself room to play.

When you know how to combine different materials, a basic assortment of supplies will give you lots of options to create a polished, personalized gift package.